REI - What’s your but?
“But it’s cold outside. But I don’t know how. But I just got a perm.” This social experiment asked for our customers best excuses. Our solution was a robust combo of real-time moderators answering outdoor questions, expert advice resources and some quick-turn response videos giving away free gear.
ADVERTISING / ART DIRECTION / VIDEO / SOCIAL
REI Co-op
Campaign launch videos
We posted these videos asking our customers to tell us their “buts.”
Response videos
Some of our favorite posts were followed up with filmed response videos giving away some sweet gear. Here’s a couple of them.
Credits
Ryan Meline - Sr Art Director
Torin Daniels - Sr Writer
Corina Carrizales - Writer
Teriann Vaughan - Art Director
Nicole Ramirez - Designer
Video Production - Fictitious