REI - Simpler Holidays
We created an intentionally low-fi campaign with an un-tinseled aesthetic and dry wit to cut through the holiday clutter. A simple message to overwhelmed holiday shoppers–we’d rather be skiing too.
ADVERTISING / ART DIRECTION / VIDEO / SOCIAL
REI Co-op
Video Product Ads
Quick cheeky clips highlighting some key products and fuzzy animals used across social and the website.
Virtual Campsite
Scan this page from the catalog with your phone and explore our campsite and products.
Or you can just click here to see a demo.
Credits
Ryan Meline - Sr Art Director
Jason Sutherland - Creative Director
Torin Daniels - Writer
Christen Toepel - Designer