
Opt Outside Every Day
Time to muster your guts and try something new. So grab your friends and a fistful of resolutions. Then head to the mountains, the lakes, the trees and the trails. Because Opt Outside isn’t about just one day a year. From now on, it’s for every day.
ADVERTISING / ART DIRECTION / DESIGN / VIDEO
REI Co-op







Credits
Ryan Meline - Sr Art Director
Mike Henderson - Creative Director
Teriann Vaughan - Sr Designer
Katie Van Fleet - Video Editor