REI - Opt Outside
What started as a stand against over-consumption, Opt Outside quickly became a rally cry for all who prioritize the outdoors. We relaunched Opt Outside as our permanent brand platform, challenging our members to call time out on all the distractions and get outside.
VIDEO/ ADVERTISING / DESIGN / SOCIAL / WEB
Credits
Jonathan Springer - Creative Director
Ryan Meline - Associate Creative Director
Matthew Neylon - Copywriter
Sam Ricca - Art Director
Angie Tomson - Sr Designer
Damien Blue - Director
Quinn Feldman - DP