REI - 1,000,001 Ways
The ask was to create a straight forward, how-do-you-do kind of introduction to REI. Instead we focused on this simple truth—there’s always room for one more hair-brained, spur of the moment, not quite socially acceptable way to get out there and have a good time. This truth resonated with huge awareness lifts, increased view rates, and spikes in engagement.
1,000,001 Ways to Opt Outside - Hiking
1,000,001 Ways to Opt Outside - Camping
1,000,001 Ways to Opt Outside - Relaxing
Credits
Jonathan Springer - Creative Director
Ryan Meline - Associate Creative Director
Becca Hawk - Copywriter
Mason Caldwell - Art director
Katie Van Fleet - Video Editor